Website strategy: how to plan a website that grows your business
The six decisions that tie a website to business results, with a one-page template.
Strategy & Planning
Plan a website that pays its way.
What websites cost, how to hire well, how to plan a project and how to measure whether your website is actually working for the business.
Strategy & Planning guides
Start here
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7 questions to ask before hiring a web design company
The questions that separate a smooth project from an expensive lesson.
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Website project plan: the stages, roles and decisions from brief to launch
Eight stages from brief to launch, who owns what at each one, and what really sets the timeline.
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What is a website discovery phase, and is it worth paying for?
What discovery involves, what you should get out of it, and when it’s worth paying for.
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Why website projects fail, and how to keep yours on track
Seven causes of late, over-budget or ineffective websites, the warning signs, and a checklist before you sign.
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Website pricing models explained: fixed price, hourly and retainers over three years
Who carries the risk under fixed price, hourly and retainers, plus a three-year cost worksheet.
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How to write a website brief: what to include, with a template
What each section needs, a template to copy, and when a short brief should become an RFP.
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Web design agency, freelancer or in-house team: which should build your website?
A fair comparison of the three ways to get a website built, and how to choose for your situation.
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How to calculate the ROI of a website (with a worked example)
The formula, the value of a lead and a worked example you can rerun with your own numbers.
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Website KPIs: what to measure, and what to ignore
Three to five numbers that show whether your website is working, and the ones to stop reporting.
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10 signs your website needs a redesign (and 3 it doesn’t)
A practical checklist to tell a tired site from one that just needs care.
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How much does a website cost in Thailand in 2026? The honest breakdown
The three price bands, why quotes for “the same site” differ, and the running costs nobody puts in writing.
Put it into practice
From reading to doing.
The parts of our work these guides relate to, when you are ready to act on them.
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Packages and prices
What every package includes, with starting prices in THB and no “contact us for a price”.
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Website design & development
How a new website is planned, designed, built and handed over, step by step.
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Free website audit
A plain-language review of your current site’s speed, mobile experience, Google visibility, security and how easily visitors can get in touch, by email within 2 business days.
Ready when you are
Got a question the guides don’t answer?
Ask us directly. A real person replies within one business day with an honest answer, even if the answer is that you don’t need us.
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