What makes a good website? Ten ingredients that work together
The ten ingredients of a good website, how to check each one, and why they only work together.
Website advice in plain language.
Straight answers on website design, development, SEO, performance and AI — and how to keep a site fast, secure and bringing in enquiries. Written by the people who design, build and maintain them.
Latest guides
Read before you spend.
Practical guides for business owners and marketing teams planning, buying or running a website.
Featured guide
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Web design trends 2027: which are worth adopting and which will date fast
A three-question test for any trend, applied to the styles you’ll see in 2027 design pitches.
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Why isn’t my website showing on Google? A step-by-step diagnosis
Indexing problem or ranking problem? How to tell which one you have, and what to fix first.
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WordPress best practices: how to tell a solid build from a fragile one
An owner’s checklist for telling a solid WordPress build from a fragile one.
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Why is my website slow? How to find the real cause, step by step
Check real-user data, read the waterfall, then trace the delay to the server, the page or third parties.
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Homepage design: what to put on your homepage, section by section
The four jobs of a homepage, the sections that do them, and the order that works.
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AI agent risks: hallucinations, prompt injection, data leaks and how to limit them
A plain-language risk register for AI agents, with the controls that keep each risk small.
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7 questions to ask before hiring a web design company
The questions that separate a smooth project from an expensive lesson.
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Google AI Overviews and AI Mode: what they mean for your website
How Google’s AI answers pick sources, what they do to clicks, and what to check on your own site.
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Product catalogue website or online store? How B2B businesses should choose
Enquiry catalogue, trade login or full B2B store: how to choose, and what a strong catalogue site needs.
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Topics
Advice sorted by what you need to decide.
Every guide sits under one of 12 topics. Start with the one closest to the decision in front of you.
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Website Design
Layout, navigation, typography and usability: what makes a website clear, credible and easy to use.
Browse 12 guides on Website Design -
Conversion & Landing Pages
Landing pages, calls to action, forms and testing that turn visitors into enquiries and sales.
Browse 12 guides on Conversion & Landing Pages -
Web Development
Platforms, CMS choices, integrations, security and migrations, explained without the jargon.
Browse 13 guides on Web Development -
Performance
Speed, Core Web Vitals, hosting and caching: why fast websites win and how to make yours one.
Browse 11 guides on Performance -
SEO
Technical SEO, site structure, search intent and content that helps the right people find you.
Browse 13 guides on SEO -
AI & Websites
AI search, AI-assisted design and development, and what generative AI changes for your website.
Browse 10 guides on AI & Websites -
AI Agents & Automation
What AI agents can and can’t do for customer service, sales and everyday business workflows.
Browse 10 guides on AI Agents & Automation -
Brand & Experience
Brand, storytelling and credibility: how a website shapes what people think of your business.
Browse 8 guides on Brand & Experience -
Strategy & Planning
Costs, ROI, planning and hiring: the decisions to get right before and after a website project.
Browse 12 guides on Strategy & Planning -
E-commerce
Product pages, checkout, mobile shopping and search: what makes an online store sell.
Browse 9 guides on E-commerce -
Accessibility
WCAG, inclusive design and accessible forms: websites that work for everyone.
Browse 8 guides on Accessibility -
Future of the Web
New browser features, design systems, motion and what an AI-first web means for websites.
Browse 7 guides on Future of the Web
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