What makes a good website? Ten ingredients that work together
The ten ingredients of a good website, how to check each one, and why they only work together.
Website Design
Website design that does its job.
How good websites are structured, laid out and written so visitors understand you quickly, trust what they see and know what to do next.
Website Design guides
Start here
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Homepage design: what to put on your homepage, section by section
The four jobs of a homepage, the sections that do them, and the order that works.
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Website design mistakes that quietly cost you enquiries, and how to fix them
The mistakes that quietly turn visitors away, a five-minute check for each, and the fix.
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Visual hierarchy in web design: how to guide the eye to what matters
How designers decide what people notice first, and two quick tests to check your own pages.
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UX vs UI design: what’s the difference, and what does your website need?
How the experience works versus what people see and touch, and why a website needs both.
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What a website UX audit checks, and how to run a basic one yourself
Heuristics, analytics and five-person tests: what a UX audit covers, and a version you can run yourself.
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The website redesign process: a design-led, step-by-step approach
Start from evidence, keep what works and test before you build: a redesign in seven steps.
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Website navigation design: how to organise menus people understand
Group pages by what visitors come to do, name them in customers’ words, then choose the menu.
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Mobile-first vs responsive design: what’s the difference, and how to design for phones first
One is a technique, the other a priority. How they fit together, and what to check on your phone.
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Web typography: how to choose and set fonts for a business website
Choosing, pairing and setting fonts so every page reads well, in every language and on every screen.
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B2B website design: what manufacturers, engineering and professional services firms need
How buying groups, long research and risk shape a B2B site, and what to require before you commission one.
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Custom website design vs a template: which is right for your business?
What “template” and “custom” really mean, where each wins, and how to tell if a quote is truly custom.
Put it into practice
From reading to doing.
The parts of our work these guides relate to, when you are ready to act on them.
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Website design & development
How a new website is planned, designed, built and handed over, step by step.
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Free website audit
A plain-language review of your current site’s speed, mobile experience, Google visibility, security and how easily visitors can get in touch, by email within 2 business days.
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